Hekate is a pioneering Artificial Intelligence company founded in 2016 with the mission of “Bringing the benefits of AI to everyone”. We research and develop artificial intelligence in areas such as: Natural Language, Computer Vision, Machine Learning, Big Data Analytics
A&T has partnered with Hekate to create VIVID (Virtual Violations Detectors), a virtual assistant that uses artificial intelligence to automatically track advertising violations across cross-border platforms.
Alive & Thrive (A&T) is funded by the Bill & Melinda Gates Foundation and coordinated by the FHI 360 Foundation to improve infant nutrition by increasing exclusive breastfeeding rates and improving complementary feeding. during the first two years of life. A&T targets 16 million children under the age of two in Vietnam, Bangladesh and Ethiopia.
In Vietnam, A&T works with the Ministry of Health, the National Institute of Nutrition, the Vietnam Women’s Union, the General Confederation of Labor and other authorities to double the rate of exclusive breastfeeding. in children 6 months and under, improved the quality and quantity of complementary foods and reduced the incidence of stunting by 2% per year.
In recent years, digital marketing accounted for 70% of advertising; 32% of nursing mothers have seen at least one advertisement for breast milk substitutes on cross-border platforms when in fact these are products banned from advertising under the Advertising Law 2012, Decree No. Decree No. 100/2014 / ND-CP.
A&T has partnered with Hekate to create VIVID (Virtual Violations Detectors), a virtual assistant that uses artificial intelligence to automatically track advertising violations on cross-border platforms to help facilitate implementing Decree No. 70/2021/ND-CP to meet the roadmap for building e-government. VIVID is developed to be a practical virtual assistant for inspectors of the Ministry of Health and the Ministry of Information and Communications.
Automatically detect and warn against advertising violations of breast milk substitutes, feeding bottles, and pacifiers
Check for advertising violations on Facebook pages and websites by checking links or posts
Monitoring violations from when brands post articles on Facebook pages, websites until they are handled by authorities
4000 +
After the pilot process, VIVID helped the Ministry of Health inspectors detect violations of milk advertising on Facebook and websites, saving human resources and automating the violation identification process. Hopefully, with the data and work that VIVID is doing every day, it will partly fulfill the goals set by the government and contribute to protecting the sustainable development of Vietnamese children.