Hekate là công ty tiên phong về Trí tuệ nhân tạo được thành lập vào năm 2016 với sứ mệnh “Mang lợi ích của AI cho mọi người”. Chúng tôi nghiên cứu và phát triển trí tuệ nhân tạo trong các lĩnh vực như: Ngôn ngữ tự nhiên, Thị giác máy tính, Học máy, Phân tích dữ liệu lớn
Coca-Cola has applied transformation in the B2C model to bring Coca-Cola products directly to consumers through social networks and the Internet.
Coca-Cola’s mission is to create brands and beverages that people love, to refresh their bodies and minds. At the same time, Coca-Cola develops towards sustainability and towards a better shared future, bringing positive impacts to the lives of people, communities and the whole world.
After the Covid-19 pandemic broke out, Coca-Cola noticed that consumer habits were gradually changing, customers turned more to online shopping instead of the traditional way. Therefore, Coca Cola has applied its transformation of B2C model to bring Coca-Cola products directly to consumers through social networks and the Internet.
Hekate has integrated the Shop Now feature on Coca-Cola’s chatbot. In this way, customers can easily communicate and order products directly on the chatbot without going through any other intermediary channels. For example, to create an order, the customer simply selects the product and quantity and then presses the order button; Orders will be delivered to them immediately.
2/2022
Launched on Fanpage
1000 +
Experiencers on the first day
Although only applied for ordering and delivery in Ho Chi Minh City, the chatbot has achieved more success. This is the first step in our efforts to digitally transform and create innovative sales channels to make the customer’s buying journey easier, more convenient and faster.